Answer the following Marketing Discussion Questions Assignment

Answer the following Marketing Discussion Questions - Assignment Example SWOT analysis is the third step which emphasizes on the internal factors (strengths and weaknesses) and external factors (opportunities and threats). The fourth step, marketing goals and objectives are formulated that are formal statements of the desired and expected results from the marketing plan. The fifth component is the marketing strategy which entails selecting and analyzing target markets and developing and maintaining a suitable market program (product, distribution, promotion and product) to fulfil the needs of those target markets. Devising of the marketing strategy results in marketing implementation that describes how the marketing plan will be executed. The last stage of the marketing plan describes how the outcomes of the marketing plan are evaluated and controlled. Marketing plan is critical in marketing process because it allows the organizations to identify the right target market and fulfil their needs and wants through the most suitable marketing strategies (Ferre ll & Hartline, 2007, p. 42-45).

Motivational Methods Paper Assignment Example | Topics and Well Written Essays - 750 words

Motivational Methods Paper - Assignment Example However, despite setting up individual rewards, there will be a reward for the whole team if it achieves the set objectives. This will ensure that the team members do not concentrate just on individual performance, an aspect that would affect the overall performance of the team. Team achievements will be celebrated through employee-of-the-month awards. In addition, in some cases, the team will take time off and spend time together outside the work setting (Rigolosi, 2013). During this time, the team will celebrate the achievement of the goals through partying. This will bring the team members together and motivate them to take up the next task. Employees have different grievances that affect their levels of motivation. Constant disagreements demoralize them, an aspect that lowers their performances in the organization. In order to increase their motivation levels, I will introduce the open office policy and various employees’ benefits. The subordinates are a very rich source of information. They are the ones that interact with the patients daily. Therefore, when they are demotivated, they fail to pass the critical information concerning the service delivery to the top managers. Therefore, in order to increase the level of motivation in the team, all team members will be free to meet the top-level managers at any time without the use of intermediaries. This will be an important aspect in ensuring that all issues that might affect the performance of the employees are dealt with before they get out of hand. In addition, personal issues that require unique solutions will be addressed without the information being passed to any third party. This will play a significant role in motivating the employees to work harder towards the success of the organization. On the other hand, team members are constantly disturbed when they are not insured in terms of health. Therefore, the organization will provide insurance benefits to the employees.